Sunday 28 August 2011

Über People



Friedrich Nietzsche argued that the point of human existence is to produce a few people with superhuman qualities (Übermensch, or supermen). The lives of normal people are pitiable and meaningless:

“What is ape to man? A laughing-stock or painful embarrassment. And man shall be that to superman: a laughing-stock or painful embarrassment. You have made your way from worm to man, and much in you is still worm... The superman is the meaning of the earth...Man is a rope, tied between beast and superman.”


This uplifting message has apparently inspired a recruitment agency: Über People. It was formed in October 2008 “to provide an unrivalled level of service within the recruitment industry.” The firm is somehow able to “guarantees [sic] a level of service above all its competition”. Presumably they are so confident because all their staff are themselves Übermensch. I’d like to suggest a slogan for them:

If you’re embarrassed about how stupid normal people are compared with you, we feel the same. Get in touch and we’ll find you a job which you’re too smart for.

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